Duluth Trading Co.

The Center for Underwear Advancement

Our team was challenged to develop a digital campaign to get customers to consider Duluth as the expert in all things men’s underwear by educating them on the range of innovative styles they have to offer. The campaign includes the video content outlined below, illustrations used for catalog and in-store, a litany of additional assets for use in owned and paid social, and a now-retired storytelling page to house it all.