Duluth Trading Co.

Animation

Planet has been creating the line art-style animations and illustrations that are how synonymous with the Duluth Trading Co. brand for over a decade, since their humble beginning as banner ads. Each TV spot highlights a given product benefit by showing the consumer problem juxtaposed by the Duluth solution. The name of the game is toeing the line between smart and sophomoric, making sure that we’re clear on that product benefit while also providing customers with the type of entertainment and simplicity that they’ve come to know and love from Duluth. A few of my favorite spots are below, with the full gamut available here.